Creating and selling online courses can build a sustainable income. However, it takes skill, hard work, and resilience to create and sell a profitable online course. In this article, you will learn all the steps you need to create and sell a profitable online course.

You will also learn about how to find competitive niche topics for your new course. This guide also includes everything you will need to start earning from your online course. We have split the entire tutorial into eight different chapters:-

  • Chapter 1– Why create an online course
  • Chapter 2– Finding a profitable course idea
  • Chapter 3– Creating engaging content for your course
  • Chapter 4– Taking your online course live
  • Chapter 5– Right Price Strategy
  • Chapter 6– Closed Cart vs Evergreen Sales
  • Chapter 7– Building & Engaging your Audience
  • Chapter 8– Plan a Prelaunch Strategy

Online learning is gradually changing the education industry. We no longer have to go to school to learn new skills. What’s even better is that online courses provide skills we would not find anywhere else. As such, it has become a multi-billion industry. In the next 5 years, it is projected to become $350 Billion industry.

create sell online courseTherefore, It is an exciting opportunity for individuals to earn a passive income. And the good thing is, any individual can teach online. Digital products can be reused over the years. Unlike physical products, once you create your online course, you can sell the single product to thousands of people.

Students can purchase your course and learn at their own time. However, before you invest your time and money in this course, it is only important to lay out why you are creating an online course.

5 Top Reasons to Create and Sell Online Course

Creating an online course is one of the most effective ways to make money online. Unfortunately, too many people are focused on this one fact. However, it is a little more complex than writing and selling your course.

As with any other business model, you must determine your big why. There are several reasons for creating an online course. These include:

#1. To Share Knowledge With Others

Creating and selling online course ensures that you put your knowledge and experiences out there. Most people who enroll in online courses are looking to learn. For instance, you can share your experience stories in the online course.

Thus, you must be knowledgeable in the niche you choose. And the online world offers a broad audience in all niches.

#2. It is a Great Source of Passive Income

Over the recent years, businesses and individuals have invested in various businesses for passive income. A single source of income is limiting in many ways. However, online course business models allow you to earn while you sleep or do other things.

Marketing and automation tools will help you manage your online course. Your students can access your course from anywhere in the world at any time.

However, to generate the said income, you must offer valuable lessons. Concentrate on providing value and solutions to your target audience in your course. People enroll in courses that can help them solve their problems in certain areas.

#3. You can Work from Anywhere in the World

Even before the pandemic and lock-downs, online courses were still generating a good sum of income. It is one of the many fields that allow you to work from anywhere. You will sell and manage your online course from your PC.

Running an online course leaves a lot of time to concentrate on other tasks. Unlike a full-time job, you can still make money and pursue your hobbies. Can you imagine an opportunity to make money while you are on vacation?

#4. An Opportunity to Build your Brand

Creating a valuable online course will attract a broad audience. You will notice a sudden increase in your social media pages. In a way, a comprehensive online course defines you as an expert in certain areas. 

You can take advantage of your influence to promote your business and sell your course even more.

#5. Requires Significantly Small Capital

Are you small on your capital investment? Creating an online course requires significantly less money as compared to other businesses since all you need is time, knowledge, and a computer. You do not need thousands of dollars to create your course. It is a low-risk business with minimal losses.

Who can create an Online Course?

Earlier, I suggested that anyone can create an online course. However, before you sit down and create one, you must think about your business models. Creating and selling an online course is a great business model for:

  • Bloggers
  • Youtubers & Podcasters
  • Freelancers and consultants
  • Experienced trainers who want to expand their businesses
  • Small business owners looking for a passive income

If you have the willpower to invest massive amounts of time, and knowledge, you can excel as an online trainer. I always emphasize the fact that creating and selling online courses is not an easy money-maker.

At this point, I am sure you now know if you want to create an online course. But, what are you going to teach? Lets look into finding the best profitable course ideas in the next section.

By now, I hope that you have developed your big why, and determined your niche. It is time to define your online course and your audience.

If you do not have a specific online course idea, lets learn how to find one. The below step will help you determine whether your course idea is profitable or not. After all, the main goal is not only to create an online course but also to sell it to your prospects.

Create and Sell Online Course

So, what makes a great online course idea? Look into your topic ideas and ensure that:

  • It is a topic you have vast knowledge in
  • You have interest in your course idea
  • A niche people are willing to pay for

2.1 How Do You Find a Profitable Online Course Idea?

It can be challenging to find an excellent course idea that will sell. However, it does not have to be. I encourage you to focus on the areas they are most knowledgeable about.

Think about your profession and experience. For instance, if you have been working with an organization, pay attention to your day-to-day activities. I am certain that you possess unique skills that could help others in your field.

Bloggers and freelance consultants should not find it difficult to find online course ideas. They could create an online course on the topics they blog or podcast about. Look into the tasks you help your clients with, and you should have a rough idea of a course topic.

Take, for instance, Danny Margulies, who has created several copywriting courses. He has a rich history working as a freelance copywriter. Danny dedicated his time to create an online course to train people with similar interests.

What if you lack experience in your preferred niche? In such a case, teach others about your hobbies or something you are passionate about. The primary thing is to know your chosen niche for your course.

Other people create online courses to teach others how to get over certain problems. For instance, people who have overcome great life challenges such as an illness. You can create a course to encourage and train others with similar challenges.

2.2 What are you Good at?

I am sure you now have a slight idea of your online course idea. I know you must be worried about your competitors and wondering if there is a market demand for your online course. Do not let this bother you at this stage.

List your online course ideas down. To do this, I suggest that you look into the most common problems that your potential students are struggling with. Ideally, it will give you an insight into the topics that focus on solving these struggles.

This will not be such a problem because you have plenty of experience in your chosen topic. However, your expertise alone may not be sufficient to provide a thorough insight. Get into various online forums and discover what people are talking about. It could be Reddit, Facebook groups, or Quora. Do some research to understand what problems like-minded people are facing.

You already have several ideas written down, right? The next thing you must remember is that you need to be very specific with your course idea. For instance, if you are writing about ‘how to make money online’ you should narrow it down to focus on a specific skill. There are so many ways to make money online, choose which one you want to teach. It could be, ‘how to make money online as a freelance web developer.’

The goal is to make your online course stand out and speak to a specific audience. Specific topics are easier to sell than broad ones.

2.3 Validating your Course Idea

It is tempting to skip this particular step when creating an online course. Unfortunately, it is very important to validate your course idea. You will be able to tell the competition and market demand of your chosen course topic.

If we back-up a little, I must remind you that the overall goal is to create an online course and sell it. If you randomly pick a topic and start developing your course, you risk wasting your time and money. Several ways you can validate your course idea may include:

  • Google search volume
  • YouTube search
  • Udemy
  • Facebook Groups
  • Audience online survey
  • Course presell

#1. Google Search Volume

At this point, I assume that you already have your course ideas lined up. The best way to determine your course’s viability is to use Google to check the search volume of your topics. This strategy will give you access to related keywords and search volume results.

KWFinder.com is an amazing tool that can help you check the search volume of your course topic in more detail. You do not need to create an account for this. Isn’t it great?

If your topic idea has a high volume, there is a lot of audience for your niche. The related keywords search volume will also help you outline the course plan. You can understand your audience’s pain points from the search volumes.

Do not worry about the competition in your niche at this stage either.

#2. YouTube Search

Being the most popular video platform, YouTube has a lot to offer. Many YouTubers are also trainers, and you can find tutorials in any niche you could think of. Go to YouTube and search for your course topic and watch for the results.

Youtube-search

You can see the number of views the existing course tutorials have. Another ideal insight is to check out the comments to see what the students are struggling with. Only then can you be able to formulate an ideal course strategy that addresses these pain points.

#3. Udemy

As a huge online learning marketplace, Udemy can help you validate your course. You can see other similar courses and gather information about your course idea. For instance, you can tell how many students have enrolled in courses in your niche and the ratings. The more the students, the more competitive your niche is.

Udemy-Online-Platform

Go to Udemy and search your keywords. You will see a list of related courses where you can browse into each one. You can tell that people are interested in your niche from the number of students enrolled in these courses.

The goal is to determine if your course is going to make an impact online.

#4. Facebook Groups and Online Niche Forums

Not to play favorites, but I tend to trust the insights from Facebook and niche forums. For instance, if you are in a Facebook group, you already have a community to engage with. You must see this online community as a ready audience that gives you authentic data about your course ideas.

Search these topics on Facebook groups or Quora forum to learn what people are talking about. 

What are their main questions and topics? What topics generate the most interest among the group or forum members?

Alternatively, you can ask the questions yourself. The feedback you get from the members should help you shape your course ideas. Besides, it is an excellent opportunity to learn about your potential audience.

#5. Audience Survey

This is an ideal method to validate your course idea, especially if you already have an audience. Create a survey through Google Forms or any other tool and distribute it to your potential audience. You will receive credible feedback from your potential students and existing audience.

You can tell whether your course idea is relevant and if people would be interested in it. Make the survey as brief as possible to encourage your audience to fill in. Ask them if they would be willing to enroll and then study the numbers. If you have several people encouraging you to go ahead, it means that your course idea is valid.

For people without an existing audience, you could send the survey to your friends or work colleagues. You can also share the survey on social media and get feedback from the online community.

#6. Presell your Course 

Preselling your online course is the most insightful way to validate your idea. However, you need an existing audience to presell your course. Cold pitching may not work for you at this stage.

Create a sales page for your course before you formulate the content. Preselling a course is similar to pitching an idea to your audience. If the presale is successful, you can proceed to create your course. It means that people are interested in your course.

When you are 100% sure that your target audience is interested in your idea, you can now settle and create excellent course content.

Now that you have determined your course topic, you can proceed online course content creation. It is tempting to focus on the length of your training videos or content. However, it is better to focus on creating high-quality valuable content. After all, you want to solve problems for your target audience.

Create your course around specific topics in your chosen niche. While you might want to include a lot of details, online students are looking for quick solutions to their problems. Before we can get into details, let us look at the steps to follow when creating an online course:

3.1 Develop a Content Outline and Layout

Most online course creators want to jump right in and start creating content. It is the first mistake you can make in your investment. You need to sit down and develop a full course plan. It will help you stay focused during the content creation process.

online-course-structure

How can you create a course outline? It is like developing a table of content for an e-book. Research on the main topic and create a course module. Breaking down your course into small lessons makes it easy for your students to understand the course objectives.

In your topic research, related keywords can help you identify the main problems your audience face. Write down your proposed modules and the number of lessons assigned to each. It is important to determine your preferred mode of delivery.

Are you going to give video training or a text course? I advocate for video training as it is the most effective course delivery method. However, it does not mean that other forms of content will not work.

When designing your course, make sure that it is engaging and attention-grabbing. Otherwise, a couple of boring pre-recorded videos will turn away your students. Thus, make your video content as short and precise as possible.

You can make your online course interactive by including the following:

  • Course material in PDF format
  • Quizzes 
  • Assignments
  • Follow up coaching calls with students
  • Community forum

The nature of your course will affect the delivery format of your choice. For instance, it is easy to use text content when teaching website development. However, it would be an ineffective choice of format when your online course is about cooking.

Other factors to consider include your pricing and course objectives.

3.2 Start Creating your Course Content.

Have you already chosen your preferred course format? If so, it is time to proceed to create valuable content, guided by your course outline. You can choose from two formats of video content for online courses. These are:

  • Screencast videos
  • Talking head videos

Screencast videos

Most online course creators prefer working with this format. It means recording your computer screen as part of the lessons. For instance, creators who want to develop an Adobe Photoshop tutorial can use the screencast method to produce valuable lessons.

However, you must consider the nature of your course before settling for this method. A screencast video is less expensive and it is easy to create high-quality video content for your course.

Fortunately, there are good tools and softwares to screencast your videos.

You can start with a free Chrome Extension Awesome Screenshot; while Camtasia is a great choice for advanced creators. Besides its fair pricing, it also comes with video editing software.

On the other hand, if you are looking to deliver live lessons, Zoom could work for you. It also allows you to record and livestream your video lessons directly to Facebook.

Talking Head Videos

It is one of the most effective methods of delivery. However, it can be a little expensive for beginners. You must have the right equipment to shoot talking head videos. While it is an effective method, it is also complex.

Here is a list of the things that you will need to create talking head videos:-

  • External camera – you can use an iPhone camera, webcam or get a digital camera for the job
  • Backdrop for your videos
  • External microphone
  • A quiet environment to shoot your videos

Taking-Head-Videos

Talking head videos are worth the expenses. They allow you to engage and create a sense of trust with your students. You will also need video editing software to polish up your video content. It is easy to outsource this task on platforms such as Fiverr or Upwork.

The goal is to produce high-quality video content to deliver your lessons. Make sure you have quality audio, and your video does not have an unnecessary echo.

And because talking head videos are expensive, you can start with two or three videos. Your quality output will increase as you gain experience in creating profitable online courses.

In most cases, video lessons are accompanied by PDF files, worksheets, summaries, and case studies. The overall goal is to provide value to the students.

While it is advisable to deliver high-quality videos and course materials, your primary goal is to help your students solve their problems.

You have come a long way, worked hard to create your course. It is time to get your course online so that you can open for enrollment. You can sell online courses from your own website using WordPress or you will need an online course builder for this task.

A good online course builder allows you to upload your lessons, deliver the course and interact with your students. Luckily, there are a lot of online course platforms to choose from. These include:

However, it would help to choose the one with the most features. I advocate for new and even experienced course creators to use Podia Platform.

4.1 Why Should you use the Podia Online Course Builder?

Podia is one of the most popular online course builder. I am not surprised, given that the platform has a lot of features to offer. It is an all-in-one course platform that also allows you to build a landing page for your course.

Podia-Sell-Online-Courses-Memberships

Not only will you be hosting your online course but also use the marketing features Podia offers. These may include:

  • Blogging
  • Sales funnel builder
  • Landing page builder
  • Email marketing

You will be saving up a lot of money you would have used on separate marketing and automation tools. Besides, when it comes to course creating, Podia is an excellent choice. It has features such as video hosting. You won’t have to spend money if you are offering video tutorials.

You can choose the template theme for your course. Test a few course themes before settling for one that works for you. If you are looking to offer your students a great learning experience, Podia is the right course platform.

Besides, if you encounter any difficulties, you can always use the live chat button to speak to their customer support. They offer 24/7 live chat customer care to handle all your technical issues.

Being a hosted platform, Podia handles all their customer hosting and security issues. You do not require technical knowledge to launch your online course. The platform offers maintenance services for any plan you choose.

How much should you charge for your course? This is one of the difficult questions you face as a course creator. Different creators have different strategies to determine the course price.

Some will take into account the amount of content your course has to offer. For example, how many hours of video tutorials are there?

Another significant step to selling your course is to build an impressive sales page. It will help you increase your conversion rates.

5.1 How to Price your Online Course?

As mentioned above, different course creators will have different strategies to price their course. Unfortunately, most beginners get stuck at this stage. Many fall for selling at the lowest price, trying to maximize the course revenue. This can place your course at rock bottom, and no one will want your content.

Instead of relying on the amount of content or video length, look into the value you are offering. Earlier, I highlighted some of the best practices for online course price – What benefit will your students take away upon completion of the course?

This approach will help you define the value of your content. Ultimately, if your course can solve your students’ giant challenge, you can sell it at a high price. Check to see how your competitors are pricing your course.

Most course creators are afraid that a high price will drive away their audiences. However, it is easy to sell to your target audience with the right sales page. Price your course according to the value and benefits it offers the student.

If the price is too high for your target audience, you can set payment plants. For instance, if you are selling your course at $1000, you can offer flexible plans based on the duration. Take a six months course for $169/month.

Use bonuses and give away to boost your course pricing. It does not have to be a lot to sell to the right audience. For instance, you can offer live chat or phone call for coaching new students. You can also offer a free premade course related to your course content.

The good thing is it is up to you how much you charge for your course.

5.2 Develop a Course Sales Page 

Once you have your pricing right, you need to let your audience know that your new course is open. To present an offer, you must create an effective sales page. It is where you give a detailed outline to describe your online course.

The goal of a sales page is to tell your audience why they should sign up. This is where to present your course offer and objectives. What are the valuable takeaways from your course?

Be very cautious when creating the sales page. Remember that this is where your audience decides if they will enroll or not.

Masterclass-Sales-Page-template-OptimizePages
Source: OptimizePress

Here is a list of the qualities of a good sales page for your online course:

  • A catchy headline that delivers your course topic
  • Pricing information
  • Your bio description
  • Detailed FAQ
  • Several CTA
  • Detailed course information
  • Students testimonials
  • Money-back assurance

A good sales page must be well designed to appeal to your audience. Include relevant images and be sure to include a sales video.

In most cases, your preferred online course platform will feature a sales page builder. If not, you can use any landing page builders such as ClickFunnels to build an independent sales page for your online course.

Creating an online course takes hard work and resilience. You are finally on the last leg of launching your online course. There are two methods of marketing an online course:

  • Closed cart
  • Evergreen course

Closed Cart Course

This is the approach many professional creators use. It is a great choice for premium-priced courses as it creates a sense of urgency. You can open your course for enrollment for a limited time before closing for some time.

closed-cart-optimizepress

This way, you can always have a batch of students for each season when the course opens. It can also be a useful methodology for those who want to engage with their students. It is easy to manage a limited number of people at a go.

Besides, it is a human psychology for people to want to join when there is a deadline.

The only downside to this strategy is that students may opt for other courses while you close the enrollments. It can also be tedious to open and close your course now and then.

Evergreen Course

Evergreen courses are always open for enrollment. Most creators go for this course sales method for the many advantages it has to offer. For instance, you can easily automate your sales funnel. This leaves you with plenty of time to focus on driving traffic to your channel or website to attract more students.

ELITE-Growth-Accelerator-Coaching-Program-DigitalMarketer

Use bonuses and freebies to get people to sign up for your course. However, it would not be an ideal strategy to sell a premium course as evergreen.

If your course has a lower price, you can use this approach to sell your course.

It is vital to building an audience before anyone can buy your course. As such, you must start building an audience immediately. Luckily, you can use automation tools to help you focus on content creation and build an audience simultaneously.

Once you have launched your course online, start building an audience around your niche. It will help you secure a marketplace, and you will have people to sell your online course to.

You can start by building an email list. However, it is not as easy as it sounds. Below are three steps that can help you to build an engaged audience:

  • Lead Generation Funnel
  • Email Marketing Campaigns
  • Drive Traffic to your Website

7.1 Create a lead Generation Funnel

By now, you already have a defined target audience in place. It is time to capture their attention and capture their emails. Setting up a lead generation funnel will enable you to create an email list. This email list is the first step to engaging with your audience.

But how do you create an effective lead generation funnel? There are a couple of methods that could help you to achieve this. These include:

Create Free Content for your Visitors

People do not like being sold to, especially on the first impression. Thus, if you are looking to create an engaged audience for your online course, provide free content. It could be in the form of blog posts, videos on YouTube, Podcasts, or even infographics.

You want to welcome and offer something of value to your visitors. After all, these are the people you are likely to sell your online course to.

Focus on creating high-quality blog posts around the niche of your course. The goal is to appeal to your audience and build trust. Your audience will only enroll for a course from creators whom they trust to solve their problems.

At the same time, you must remain consistent with your content creation. This way, not only will your students trust you, but you will build a long-lasting relationship with them.

The next step is to create a strong lead magnet.

Create an Effective Lead Magnet

You want to have your visitors sign up to your email list. Developing an effective lead magnet is an essential step to build an audience. It refers to freebies that only visitors who sign up with you can access. It can be a PDF, e-book, checklist, or YouTube video that addresses their pain points.

You already have visitors who are interested in your free content. A lead magnet will help you convert your audience and make them commit to your email list.

Lead-Magnet-Example

When creating a lead magnet, focus on solving a specific problem for your audience. You can use an online designing tool to make your lead magnet look as appealing as possible. The lead magnet should not be too broad as it can overload your users. Besides, the goal is to get people to subscribe to your email list.

Set up a Landing page

You now have a growing email list ready, and it is time to introduce your course. Creating a landing page will help you convert your audience to enroll in your online course. A landing page will ask the website visitor to sign up and immediately directs them to a welcome page.

You can direct your audience to join another short course or offer them an e-book. You can also use the opt-in form to collect emails from your website visitors. An opt-in form usually pops-up when a visitor is about to leave your website. It will ask your visitors for email sign up in exchange for a free giveaway. It could be an e-book, video tutorial, etc.

Luckily, most online course platforms also have landing page builders. In other cases, you can also use an external landing page builder and opt-in form plugins. These tools will help you to design a converting landing page:

Note that upon signup, you must send a welcome email to your subscribers regularly to keep them engaged.

7.2 Email Marketing to engage with subscribers

It takes several other steps for a subscriber to fully commit to purchasing your course. A sequence of emails will take your subscribers through these steps. However, don’t worry about the amount of time you can spend sending emails. Use email automation to keep in touch with your audience.

At this point, do not attempt to sell your course right away. The first few emails should be to create a network with like-minded people. 

course-prelaunch

Concentrate on making your audience feel comfortable, like, and trust you to solve their problems.

There are different approaches to email marketing at this stage. The first email must always be welcome. This is where you introduce yourself and your niche. Give your audience a reason to want to open these emails by providing valuable content. For instance, you can caution them about some common mistakes people make and how to avoid them. After the first email, send 2-3 follow-up emails per week, offering value and solving the problems that your audience is already facing.

You can also offer them free resources in your emails. At this point, you are still preparing your course content. And since it is not yet ready, refrain from creating email campaigns to sell it.

To keep your subscribers engaged, you will need an Email Marketing service provider. ActiveCampaign, GetResponse, and Moosend are some ideal email marketing tools to market your course. It offers exciting features that you will rarely find in other tools at an affordable price. Besides, they are easy to use and thus ideal tools for beginners.

7.3 Drive Traffic to Your Marketing Funnel

drive-traffic-to-your-blog

The key to building an audience is having visitors on your site first. There are various ways you can drive traffic to your marketing funnel. These include:

  • Social media marketing
  • Affiliate marketing 
  • YouTube channel
  • Guest Posting/Podcasting
  • Search Engine Optimization
  • Paid Advertisements

Social Media Marketing

Social media platforms offer an opportunity to reach people from everywhere in the world. There are over 3 billion social media users, and this number is only going to increase. As a course creator, you have to develop the right social media marketing strategy. You can start with interactive LinkedIn, Facebook, Instagram, or Pinterest pages.

Affiliate Marketing

Popular blogs and YouTube channels can offer a broader audience than your individual channels. Reach out to bloggers and YouTubers in your niche for affiliate marketing services. Affiliate marketing is an excellent approach for beginner creators. You do not have to pay from your pocket since you agree on a commission for each enrollment through their websites or YouTube Channels.

However, you must be willing to offer a generous percentage to get sales. You can start seeking affiliate marketing services once your course is online.

YouTube Channel

You should have a YouTube channel set up once you decide on the topic of your course. Brainstorm and come up with content ideas that will drive traffic to your YouTube channels. Once again, the key approach must be to offer actionable solutions to your audience.

YouTube is the second largest search engine and thus offers excellent potential. Start right away and post videos consistently offering valuable information. You can easily convert your subscribers to students through YouTube.

There is no better way to start than YouTube, especially when you have to create video tutorials.

Guest Posting/Podcasting

As with affiliate marketing, popular bloggers and podcasters can help you reach a wide audience. If you are a beginner course creator, the chances are that you do not have a ready audience. Guest posting or podcasting allows you to appear as a guest in other popular blogs and podcasts.

You can grow your brand and authority. Talk about your experiences and how you have helped others solve problems. Once again, do not start selling your course to the audience right away. They will lose interest since all you care about is making a sale. Instead, answer questions and provide solutions to challenges based on your niche.

Search Engine Optimization

Search engine optimization is one of the most effective ways to drive traffic to your funnel. However, it will take some time before you can see the results. Writing articles and blog posts on your site is an excellent place to start.

However, I must warn you that only high-quality content can drive traffic to your website. Google and other search engines update their ranking algorithm quite often. The key to creating ranking content is to focus on offering value. Your blog topics should answer the search question as comprehensively and truthfully as possible.

Not only does SEO help you grow your fan base but also establish domain authority.

Run Paid Ads

Running paid ads on the internet exposes you to the right audience. However, as with search engines, it would help learn the proper methods of running paid ads. Start by choosing the platforms you want to use to promote your content and course. Some platforms are good for your niche, while others are not.

Consider the following:

  • LinkedIn Ads
  • Facebook Ads
  • YouTube Ads
  • Google Ads

You also build an audience by commenting and answering questions on forums such as Quora and Reddit. It is a good source of organic traffic.

8.1 Plan a Pre-launch

Before you open your online course for enrollment, come up with a launching strategy. An excellent strategy would start with a prelaunch plan to prepare the audience for your course.

Use blog content, videos, and other material to create awareness about your course. You can do this by sending at least four emails within ten days of the actual launch. The email sequence should be to educate your audience about your course topic.

The last email should suggest that you have an announcement in a few days. At this stage, do not attempt to sell your course yet.

8.2 Make an Announcement

After the prelaunch, it is time to make that announcement. It should take you a few days to create awareness and launch your course to the market. According to Teachable.com, the following 8-days strategy should guide you through launching your course:

Day 1 – Send out the announcement email. Include a detailed course description to tell your audience about your course. It should feature the number of lessons. Let your audience know that the enrollment begins the next day.

Day 2 – Announce that your course is open for enrollment. Do not forget to include a link to the sales page and instructions to join the course. Mention that you have bonuses for the first people to sign up.

Day 3 – Answer the FAQs from your previous sales efforts. This should cover the money-back assurance, freebies, duration of the course and the bonuses as well. The email should aim to sensitize your audience about your course.

Day 4 – Choose one compelling topic from your course and write an engaging blog. You can also do a YouTube video and send it to your email lists. Concentrate on giving value as this will encourage your contacts to join or not.

Day 5 – Offer a bonus to boost your sales. You can offer an e-book, course material, or PDF files to entice your subscribers to sign up, as discussed above. Send this bonus through their email to build trust. You are still trying to make people like you.

Day 6 – Thank your subscribers for being there throughout your launch. You can mention the testimonials or messages you have received for your successful launch.

Day 7 – Announce that the course cart is closing, and they should sign up before then. This email creates a sense of urgency to want to join the course before it is too late. You might receive a lot of signups on this day. 

Day 8 – Remind your audience that you are closing the course cart on this day. Once again, people will want to join before then. Announce the closure time.

Wait until 2-3 hours before the cart closes and send another reminder email.

The above strategy, as you might have noticed, is for the closed cart courses. Premium course creators may use this approach for a successful launch. You can plan a similar strategy for the evergreen sales. Unlike closing of course announcement email, you can replace email content to create a sense of urgency and encourage your audience to sign up immediately for a certain % of discount.

Have you learned all the steps to create and sell an online course? It is important to remember that this is not a get-rich-overnight kind of business. It takes hard work and strong willpower to develop and sell an online course successfully.

Before you can invest in creating an online course, you must be willing to do all the work. It is now time to get to work. Follow the above steps carefully, and you will ultimately create a sellable course. You can always go back and review this guide to make sure you are on the right path to creating a sustainable online course business.

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